More Organism Than Machine: A Musing on Amazon, Tech, Innovation & Who Gets to Build the Future

Photo by Eutah Mizushima on Unsplash

The “machine that builds the machine” may reflect Elon Musk’s vision for the Tesla car factory.

When it comes to how Amazon grows and innovates however, a more suited image might be the “organism that grows the organism”.

Much has been said about Amazon, how it operates, its business model, and its growth story.

Yet I think larger context themes about the company’s exceptionality have been under-emphasized. This includes the remarkable way it engineers growth and innovation at ever increasing scales.

At the…


Unleash Your Inner Pollock With Kids, Family or Friends

(Pic. 1) Take a colorful swing at it!…

As the pandemic rolled into the summer months earlier this year, I felt a pinch. We have a lot to be grateful for, yet COVID-19 had already begun to rob our two boys from parts of their childhood. In person time with friends and athletics were largely gone. Graduations and birthdays were relegated to “drive-bys” and front yard signs… And then we decided not to travel for the summer. So, the question arose: how do you create memories while staying in place? We all know the answer, just do something a bit outside the ordinary. So this past July 4th…

Fred Nguyen

Awe. Curiosity. Unity.

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